Libertadores 2022-2023  - Amstel



We set out to understand consumer behavior when drinking Amstel during the Libertadores matches, until we uncovered an interesting insight: many Libertadores games take place in other states or even other countries, making it impossible for even the most passionate fans to watch these matches at the stadium. That’s why, on Libertadores match days, the biggest bar in the world is any bar in your city with Amstel.

Participação:

Planejamento - social listening, insight.