Troca de Intesidades - Downy
Downy takes part in the twenty-fifth edition of BBB with the launch of its new Brisa line — the only one with fragrance intensities ranging from soft to intense.
To personify the product with an unexpected analogy, we invited the softest brother and the most intense sister to ever pass through the most-watched house in Brazil. Then we pulled a “Freaky Friday” on them — swapping their roles in content that went viral on the internet — all for Brazil’s number one fabric softener.
To personify the product with an unexpected analogy, we invited the softest brother and the most intense sister to ever pass through the most-watched house in Brazil. Then we pulled a “Freaky Friday” on them — swapping their roles in content that went viral on the internet — all for Brazil’s number one fabric softener.