Antiracist Bag - Universidade Zumbi dos Palmares
In partnership with Brazil’s most renowned fashion designers, we launched a handbag that encourages Black consumers to exercise their legal rights: if, when leaving a store, someone asks them to open their bag, what they’ll see is a tag displaying the law that penalizes racial insults to a person’s dignity or honor based on skin color, along with a QR Code to report incidents directly to the legal authorities on the spot.
Premiações:
Prata - Cannes Lions - Luxury and Lifestyle - Bolsa Antiracista.
Bronze e Merit - The One Club for Creativity - Bolsa Antiracista.
Ouro - Design - LIA - Bolsa Antiracista.
Participação: